Refresh for Less
Date: 2024/2025
The Refresh for Less campaign was designed to inspire consumers to update their living spaces as they transition into the fall season. With a strong focus on affordability, the campaign leveraged consumer sentiment around cost-consciousness by promoting impactful, budget-friendly updates through tangible product offers and financing options.
Design Approach
The visual identity balanced inspiration and practicality. Bold, clean typography emphasized savings and featured products, while vibrant, on-trend imagery showcased stylish, affordable updates. Key design elements included:
Hero graphics featuring top brands like Moen, Delta, and Behr.
Interactive digital elements that encouraged browsing through the extended aisle online.
On-brand color palettes and visual consistency across digital and in-store assets.
Key Highlights & Results
Affordability First: Messaging prioritized savings with statements like Refresh Your Bathroom for Less
Small Updates, Big Impact: Focus on projects under $99, such as faucet swaps and paint refreshes.
Pro Integration: Targeted messaging to professionals, highlighting value on complete bathroom projects.
Demo Days: In-store engagement events featuring top brands and hands-on experiences.
Eco-Friendly Options: Promoted products that help reduce utility costs.
The campaign successfully drove consumer engagement both online and in stores, leveraging affordability messaging to resonate with budget-conscious shoppers. The integration of Demo Days added a personal touch, boosting brand interaction and product awareness.
Design Approach
The visual identity balanced inspiration and practicality. Bold, clean typography emphasized savings and featured products, while vibrant, on-trend imagery showcased stylish, affordable updates. Key design elements included:
Hero graphics featuring top brands like Moen, Delta, and Behr.
Interactive digital elements that encouraged browsing through the extended aisle online.
On-brand color palettes and visual consistency across digital and in-store assets.
